Probably you are still not convinced about the idea of having a business website, even if your business is still a small one! alright then let me tell you a short story.
Long ago people used to find out about your business using two methods, I mean without promotion, the word of mouth or recommendation from someone you know has experienced the product or service you are interested in before, the second method is the telephone dictionary, the first telephone dictionary was introduced on 21 February 1878 consisting of one single piece of cardboard it listed 50 businesses, offices and individuals in New Haven which is the same place Graham bell came to a year before to demonstrate his telephone invention.
By 1990 the World Wide Web (WWW) was created, by 1993 they announced the World Wide Web would be free to use anyone, since this announcement the percentage of people looking for businesses online gradually increased until it became 59% by 2011 and then by 2019 it became 97%, by 2019 the average time spent by a person daily is 6 hours and 42 mins on the web, social media and visual channels like YouTube, are you going to through all of this away ?!!
Unfortunately, the online competitiveness is tough these days even in the local markets, so you need a strong online presence to shine up in your target market, but the real question is, how can I have a strong online presence?
You would think about being available on social media platforms only is enough, this might be a good idea, but trust me you are going to miss out on a lot of benefits of having a business website.
The benefits of having a business website:
1-Gives your business credibility and makes it more professional.
•People give more trust in your service or product before purchasing or contacting you when you have a website, it encourages them to take any action as you have an actual presence.
•Makes it look more professional, for example, you can name your business emails based on your website (email@example.com).
2-Attract a new audience from google search engine.
•A well-optimized website can attract new consumers because like we said before 97% of consumers these days look for your business throw digital methods, also Google’s search engine is the first and biggest one all over the world.
3-Retarget your website visitors.
•First method by using data form on your website by collecting your visitor’s email addresses then retarget them through email campaigns.
•Second method by using pixels on your web page then the social media sponsor will retarget them.
4-Have a comparative advantage over your competitors.
•Your competitors who still don’t have a business site yet, you got an advantage over them and your business will be the leading one over them.
5-Easier to scale up your online shop.
•Scaling up or growing your online store is very simple to do, All you need to do is buying more inventory and some digital content & tweaks and maybe more space for storage which is comparable needs lower cost than a physical store that requires more floor space (and the expense that comes with it!), employees and shelf space, If you want to know more about e-commerce benefits, through our e-commerce blog.
6-Show testimonials, reviews, and opinions of your customers.
•The best place to show testimonial, certificates, prizes, or even reviews and customers opinions about your service or product is your website because you can show it with a well-designed place, also it works as a digital business card to your consumers you show them everything about you easily when they visit.
7-Show your content more clearly and with higher quality.
•Showing your content, what you do, contact information and location, on your landing page.
•Your product photography is visualized with a very high quality even with a good design closer to your brand or place gives them the spirit of your identity or visiting your physical place, I guess that you can’t do this thing on social media.
8-Your website is the basic digital channel.
•The business website acts as the core part or hub of your online presence, while social media channels act as the spokes for distributing your content, even your online shop.
9-Show your business location on google.
•With a business website you can integrate your business location with google maps, which eases it up for your consumers to reach your place.
10-Social media reach is dying day after day.
•One of the biggest problems, since 2017 Facebook algorithm till our day is not working on organic content like before day after day it diminishes if you have got a business page try to have a look right now on your organic reach, you will notice that your content has reached a few numbers of your people, also by 2021 Facebook’s new policies will be more restricting and the algorithm will decrease more in order to make you invest in paid ads, which also has a lot of problems and not working well these days, you can call it a missed up situation.
11-Easier to manage these days.
•Managing or editing your website through WordPress made it easier without using old methods like coding before.