Let’s first start with a brief about organic reach and organic traffic, when someone uses a web search engine like Google or Bing looking for shoes as an example and he finds you, that is the organic reach without paying money on Google AdWords to show up, but it’s not that easy to happen, you might ask yourself this question “why my website isn’t showing on the first page or even the second-page results” and you might be bothered about that and start to think what is wrong! why your website isn’t ranking among those suggestions and is not reached out?
What is the best place to hide a dead body?, sure it’s the second search result page on Google, I guarantee to you no one will find out.
Do you know that 90% of people only depend on the first page of the search results, a few people only keep looking for results on the second page and a rare number look on the third, and here it comes the SEO (Search engine optimization) service’s purpose, the more you optimize your website the more it ranks better.
Organic traffic is the visitors who come to your website by the search engines but the number of these visits doesn’t include the paid search visits, organic traffic is divided into two types:
•Direct organic traffic which is reaching your website through your website URL.
•Indirect organic traffic through backlinks of your website on other websites.
The first topic that might come into your mind about SEO is optimizing keywords and boom your website is highly ranked!
Unfortunately, SEO we knew years ago is not anymore like that, it became more complicated depending on many other factors than only keywords.
It depends on your keyword rankings, conversion rate, backlinks, spam score, CTR (click-through rate), page speed, domain authority, and the traffic quality how long these traffic numbers are staying on your website, so you also need good quality content to make them stay for as long as possible on your website.
A good SEO marketing plan requires both an optimized technical part and good quality content like blog posts to make your visitors stay as long as possible on the webpage.
Benefits of SEO
1.Makes you more trusted and credible
•Your website visitors always give trust to the search engine to filter the best and trusted websites that appear on the first search page to avoid untrusted and spammy websites.
2.ROI (Return over investment) becomes higher
•The main purpose of investing in digital marketing for sure is to increase ROI, search engines guarantee you a close rate of almost 15% percent of new leads.
3.Targets all customer journey stages
•good content with the SEO strategy like blog posts can convert a person from just reading your content into a potential consumer.
4.Improves your website speed
•SEO optimizes your website speed because speed is a very important factor of customer satisfaction this can make you lose potential customers.
•SEO ensures your website is mobile-friendly which means being smooth in dealing with mobiles because most of the users today depend on mobiles rather than desktop.
6.More clicks than PPC (paid per click)
•people give more trust in the organic search result than Ads because they think they might not find what they are looking for on Ad results.
•Organic results are always available, unlike paid results which are visible as long as you are paying to the search engine.
7.Lower advertising costs
•You don’t have to pay to search engines to make your website available which has a high cost to be affordable in the long-term time.
8.Increase your market share and generates more leads
•One of the top benefits of SEO is generating more leads by which increase your market share, consider that the first listing in search results earns 33 percent of all search traffic.
9.Free promotion 24/7
•Your website being available always on search engine results is a promotion to you every time someone goes on the internet looking for something your website gets promoted by being visible.
10.Take over your competitors
•being the first website getting promoted on a higher ranking gives you more advantage over your competitors by getting more leads than can be converted into potential customers.
•your business is getting to be more aware of it from the search engine promotion.
12.More followers on social media
•you can promote to your website visitors about your social media channels through your landing pages and give offers to them like 5% discount if they follow your social channels, by this way you can convert them into followers.
13.Real numbers are talking about your success
•For every penny you pay you already know it’s effective or not because you can easily analyze and detect numbers that make you sure you are moving in the right way into success.
14.High-quality traffic is driven to your website
•With good content and SEO drives high-quality traffic into your website.
•SEO service also benefits your business in the long run not only this period.
“Search engines are like libraries for the digital age”.